Your website is often the first impression that your company will make with potential customers, so it is important that it gives the impression you want to deliver and is well laid out. A poorly designed website is a sure way to make visitors and potential customers run for the hills.
A Good CMS (Content Management System)
It is important that your website uses a CMS that allows you to make regular updates to things like your site's content and pictures, or other changes you may find necessary to help keep your site updated.
All websites should have an active blog with regularly updated content. Websites with blogs are more effective reaching visitors and connecting with the right audience. As a result, websites with blogs see more traffic than websites without blogs.
It's crucial that you track what's going on with your website through tracking software. Seeing where people go on your site and how long they stay there gives valuable insight into what interests them. This is information that you can use and allows you to make changes or optimize your site to reach your marketing goals.
Social Media Presence
It's important that you make all of the pages on your website easy to share and follow on social media. This is a great way to gain visitors and drive traffic to your site from other websites.
Making your site simple to use and navigate is extremely important in maintaining visitor's attention and gaining their interest. If your site is bulky or doesn't work well, then people will leave and won't return.
In order to design a true lead capturing website here are a few more steps you should take:
Identify your ideal buyer persona
You have to understand who your customers are and tailor your website to them. If you have multiple buyer personas target the one that is most profitable and loyal. Design your site around them and make sure it's something that they'll find appealing and will make them want to stick around.
Become a problem solver
It's important that you identify problems and questions your targeted buyer persona may be experiencing. Once you've done that, create content in the form of blogs and marketing offers to help solve those problems. Your site will become a useful destination for your persona to visit and will encourage them to stay and interact with your business.
Identify your ideal buyer and the buying process to your sales process
Figure out how your persona buys by reviewing the steps previous customers have taken that led them to purchasing from you. Once you've figured out what their buying process is, match it up with your sales process to make selling more efficient and successful.