Why Twitter Is an Effective Marketing Tool for Family Entertainment Centers

Griffin Barkley
Thu, Apr 16, 2021

Effective marketing is all about communicating with customers, and in this day and age, the internet has revolutionized the way we communicate in general. Therefore, it is only natural that the internet has now vastly influenced the way in which businesses market their products to customers. Social media can be a powerful tool to garner prospective customers, retain current ones, and establish a business presence online. Businesses in the entertainment industry, in particular, have the potential to leverage Twitter to achieve incredible results. This article outlines the main reasons why it is advantageous to use Twitter as an effective marketing tool to promote family entertainment centers.

Your Customers (and Potential Customers) Are on Twitter

According to Twitter's business page, there are currently 288 million monthly active users on Twitter. In addition, roughly 500 million tweets are sent per day. These numbers are powerful, and, with the right nurturing, they could very easily translate into sales for any business. Though Twitter is an effective marketing tool for many types of businesses, the entertainment industry is can be especially responsive to Twitter campaigns. That is because, besides communication, Twitter is used as a form of entertainment. Skeptics need only to look at the popularity of Taco Bell’s Twitter page (with an impressive 1.53 million followers) to be convinced that Twitter is (or should be) entertaining. What is significant about Taco Bell’s approach is that the humorous nature of Taco Bell’s tweets prompts fans to respond in kind. Consequently, Twitter is abuzz with mention of Taco Bell with minimal effort, and Taco Bell becomes synonymous with entertainment. It is not hard to see how this trend could  be leveraged to apply to marketing for family entertainment centers.

The Competition Uses Twitter

Make no mistake, the competition is using Twitter. Businesses who are not on Twitter right now are behind in the marketing world. In 2013, 93% of businesses used Twitter or another social media outlet for marketing. It is nearly obligatory for viable businesses to have a Twitter. What’s more, many companies are hiring social media managers whose only job is to write tweets, Facebook posts, comment on videos, post on Pinterest, etc. These are in addition to hiring professional bloggers.

Final Thoughts

The rationale is simple, family entertainment centers who are not using Twitter as a marketing tool are lagging behind. However, it is not too late to get in the game.

twitter for fun centers


Topics: Fun Center Marketing

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