Enacting a social media marketing campaign for one's fun center is about more than simply having social networking accounts with a lot of followers. One needs to implement a strategy that allows the fun center's twitter, vine, Instagram and Facebook marketing campaigns to all be in sync; the more cohesive everything is, the better the results will be.
In order for this to happen, a style guide that directs every action taken on social media needs to be in place. This article will take a look at how to develop one.
Profile consistency
When a person visits a social media page -- no matter which social network is used -- they should be able to immediately tell what business the page is intended to represent.
In order for this to happen for your fun center, your profiles must be developed consistently. Although it is important for all of your fun center's social media accounts to be similar, this consistency should begin with your company's brand. The development of the profile, form the bio to the layout, should be done with the brand in mind.
Style and tone of communications
All communications engaged in on social networks should exude the following characteristics:
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Friendly
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Responsive
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Conversational language (as opposed to rigid, businesslike language, which can make your fun center's social networks seem like a corporate robot)
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Honesty (this applies to everything, even admitting when your fun center did something wrong)
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Energetic (adjectives like "fun!" "great!" and "awesome!" should be interjected often)
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Blend otherwise overt marketing material into posts
As one can see, these are all human characteristics designed to connect more strongly with people. This will lead to more followers and ultimately more business for your fun center.
Logos
Even if your fun center's logo is amazing, it will likely need some adjustment in order to work better with your social networks. This is due to the fact that unlike a company website, social networks are not designed to work seamlessly with a company logo. For example, a complex, wide logo will not work for Facebook marketing, since the logos therein are small and square.
Generally speaking, it's best for a social media logo to exude the following characteristics:
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Square in shape
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Simplistic in design
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Represents the company's brand
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Contrasts with the heavy white space social networks are known for
In some cases, a smaller version of your fun center's current logo may suffice.
Make sure your style guide is up to date and is working for you! As always feel free to leave in comments below and tell us how if your style guide has been improving your social media interactions!
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